Brands & Platforms
I look at where audiences are going and how businesses can grow to meet them. Digital strategy at its best is seeing the whole board. Platform strategy, content formats, monetization, and product innovation. I lead initiatives from ideation to launch, turning content and audience into sustainable revenue strategies and growth. Pre-IPO to global scale.
Strategic rebuild of the entire content ecosystem for Travis Pastrana's legacy action sports brand, from activating archival content libraries for engagement and monetization to new content ideation and production. Led socially-native programming, platform prioritization, OTT, data-driven audience development, emerging tech experimentation, organic marketing, and branded content enablement.
Built and scaled a 10K+ Creator community from the ground up through a $1.5B NYSE IPO, developing the product tools, lifecycle marketing, live events, and incentivization infrastructure that drove retention and scale. Recruited and managed 3,000 Influencers for brand collaborations, O&O property videos, and YouTube deals at scale. Worked with Creators including Cassey Ho (@blogilates) and Chriselle Lim (@chrisellelim) among others.
I work where strategy, data, and creative meet, bringing executives, platform partners, brand clients, and Creators into alignment around shared goals and business growth. My background spans multiple verticals including sports and entertainment, wellness, lifestyle, and consumer tech, across digital and traditional media, with deep platform fluency and a track record of turning audience insights into content, products, and new revenue streams.
I'm a collaborative, communicative leader who invests in people and builds cross-functional teams that move well together through growth, pivots, and transformations.